XG, the brand new lady group underneath Avex subsidiary XGALX, launched their second single, the English-language “MASCARA”, on June 29. As an alternative of selling in Japan, the place there aren’t any plans for them to debut, the group has appeared on music reveals in South Korea, the place they educated for 5 years. These performances have been met with popularity of the group’s excessive stage of talent when it comes to singing, rapping, dance, and visuals. Many KPop followers assume that XG can turn into well-known worldwide, just like the KPop teams BLACKPINK and aespa.
The truth that XG was even in a position to get on a Korean terrestrial music present three months after their debut is a feat. JO1 and NiziU, two Japanese teams backed by Korean corporations, have solely appeared on cable music reveals up to now. It’s because they sing in Japanese, in contrast to XG who sing in English. Songs with Japanese lyrics aren’t aired on Korean terrestrial tv resulting from lingering unhealthy emotions stemming from Japan’s colonization of Korea.
However this worldwide fame could not occur now, because of Avex’s CEO, Max Matsuura. In a latest livestream, he made a number of damaging remarks about KPop. These feedback have been then translated into Korean, angering netizens.
Within the now deleted livestream, he claimed that as a result of XG is all Japanese, it’s not like KPop, however extra like American music. He additionally stated that he labored with a KPop producer (Simon), however that he was simply utilizing him. In doing so, he’s aiming for an abroad enlargement of the group.
When it comes to abroad enlargement, he requested why Japan ought to lose to Korea. In spite of everything, BoA went to Japan and imitated Japan first. He sees utilizing a Korean producer as a way of not dropping. Max beforehand talked about in one other livestream that he had a tough time promoting BoA in Japan.
These feedback haven’t solely upset Koreans, but additionally Japanese KPop followers. XG is at the moment having its success as a result of rigorous KPop coaching system, the Korean producer Simon, and the Korean music and video manufacturing groups. His feedback at the moment are making issues laborious for XG, particularly as a result of lingering anti-Japanese sentiments.
The irony of this all is that the beleaguered Avex is rumored to be up on the market, with Korean corporations trying to purchase.
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